Rollinson Family Website & Logo

NA’Arah approached me about her desire to start a blog as a supplement to her husband’s income and as a creative outlet while raising and homeschooling six children. She felt overwhelmed with building it on her own, and came to me to help her piece her ideas together to help her begin her vision for a family blog focusing on homeschooling, adoption, large families, ministry, and encouragement.

The Visuals

The Rollinson Family slogan is “taking it back home”. We incorporated iconography of a house and arrow to demonstrate the Rollinson message. NA’Arah also wanted to see shades of purple, gray, and white in her color palette so we made sure to incorporate her favor colors. Using a brand board to integrate new ideas, I came to see the Rollinson brand as exhibiting elegance, comfort, and the tapestry of richness that makes up the fabric of their family and what they represent.

We gave NA’Arah plenty of space to customize her blog visuals with personalized beautiful and bold pictures of her own. 

A responsive site was important. Her blog looks nice on mobile, too!

The ultimate design goal was a clean site with ease of use. We set up her navigation structure so that her menu items are clear, concise, and clean.

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