Custom Brand Identity Kit

As your brand consultant, I’ll work with you to create a beautiful brand that suits your business needs and that you’ll be proud of!
the branding process

brand discovery+ mood board


custom logo concept & design


color palette+typography


secondary logo + submark


brand styling guide

why a brand?

Your business is much more than a logo.

Position your brand for success with a distinct voice and character that attracts your audience. Set your business apart with a custom brand identity.

Do you feel unattached to your logo?

Do you struggle with putting your “best face forward” online?

Are you unclear about your company message?

Are you ready to spice up your online image?

the solution?


how it works

brand discovery and mood board

Grab a drink and let’s meet up virtually for a 60 minute session to discover your business vision and goals. We’ll review your brand goals using your Client Guide and Questionnaire.  Should you need SEO and keyword analysis support, I’ll also help you clarify your naming and messaging for your new business concept . You’ll create a Pinterest board for your brand and I will help guide you into clarity for your new brand.

I’ll then create a mood board to make sure your vision is being realized!

custom logo concept & design

Once we’re both feeling pretty awesome about your design goals and the vibe you want, you will receive 3-5 logo design concepts with 3 rounds of revisions. I’ll help you realize your vision and ensure that your company image matches the vibe you have in mind.

color palette + typography

I’ll create a custom color palette for you which will include RGB and CMYK modes. Additionally, I will select 2-3 fonts for your brand.

secondary logo + submark

I’ll create an alternate version of your primary logo as well as a watermark, or submark, that can be used in place of your primary logo.


The tiny symbols at the top of your web browser represent your brand and help your site visitors keep track of which tabs are opened. I will create one of these to go along with your brand identity.

brand styling guide

I will create for you a complete reference guide of your branding, covering font info and pantone color selection. This is essentially your brand bible and explains everything you need to know about your brand new brand!


How long does the design process take?

Although my ability may vary seasonally, you should count on booking at least 4 weeks in advance so that you have the time you need to finish up your design questionnaire and gather all your content before the design process begins. We’ll use our Discovery Session to determine our launch date. My full branding package may take from 2-4 weeks to complete from beginning to launch. 

How about payment plans?

I do offer payment plans of up to 3 installments. To hold your spot I require a 40% retainer fee. Mid-way through our project, 30% will be due. Lastly, 30% will be due before release of final files.

Will I receive support after my design is complete?

Yes, I truly believe in supporting my clients with a boutique brand you are proud of.  At the completion of brand development,  I’ll answer any questions about your new logo, brand, and styling guide so that you are aware of how to use it to most effectively in your business. 

get your brand identity kit

Once you click the button to book your branding session, you’ll automatically get a free 20-minute Discovery Call.

I’ll be in touch with you right away to follow up with your Discovery Call booking, process payment, and begin the process of creating your new brand!

I’ll meet you on the other side.